Dec
4
Written by:
Frank Callahan
12/4/2009 8:40 AM
Website’s gift cards enable charitable donations
Denver Business Journal - by Bob Mook
photo by Kathleen Lavine | Business Journal
Frank Callahan, founder and president of The Gift of Giving, displays a gift card.
Last year, Frank and Jennifer Callahan launched a new, Denver-based nonprofit organization called TheGiftofGiving.com. There, gift buyers purchase charitable gift cards, which are mailed to recipients. The latter then choose from among nearly 150 nonprofit organizations at TheGiftofGiving.com to receive contributions.
Frank Callahan said the idea of a gift card that could be redeemed online sprung from the struggle of finding creative gifts for his family.
“My father-in-law is someone who doesn’t need or want anything, yet every year, we feel compelled to give him something,” Callahan said. “One year, we made a contribution in his name to a World War II veteran memorial fund and it struck him right to the core. We knew it was a good thing.”
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